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In today’s rapidly changing news cycle, how do you develop high quality, lasting relationships with journalists?

The PROOF STRATEGIES wrote: "In today’s rapidly changing news cycle, how do you develop high quality, lasting relationships with journalists? It can be helpful to think of creating meaningful relationships with journalists just as you would go about making a friend or forming a romantic relationship."The PROOF STRATEGIES wrote: "In today’s rapidly changing news cycle, how do you develop high quality, lasting relationships with journalists? It can be helpful to think of creating meaningful relationships with journalists just as you would go about making a friend or forming a romantic relationship."

"Don’t worry I’m not suggesting an expensive wine and dine approach. At its core, successful media relations is about building a connection, being supportive, encouraging thoughtful dialogue and developing trust.

The transformation into becoming a reporter’s go-to resource will not happen overnight, it takes time. Follow these simple steps to become a reporter’s valued resource:"

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Source: proof STRATEGIES