• The European Commission proposed an update of EU audiovisual rules to create a fairer environment for all players, promote European films, protect children and tackle hate speech better. This proposal also reflects a new approach to online platforms, addressing challenges in different areas.The European Commission proposed an update of EU audiovisual rules to create a fairer environment for all players, promote European films, protect children and tackle hate speech better. This proposal also reflects a new approach to online platforms, addressing challenges in different areas.

  • The European Parliament today backed a package of measures designed to bring Europe's data protection laws into the 21st Century. It involves two elements - one covering the processing of personal data by industry and government and a second covering data used by police and criminal justice authorities. The data protection package has been voted alongside the Passenger Name Record Directive, which aims to regulate the transfer of passenger data from the airlines to the Member States' law enforcement authorities. A development welcomed by the S&D Group although they warn it is not a silver bullet.The European Parliament today backed a package of measures designed to bring Europe's data protection laws into the 21st Century. It involves two elements - one covering the processing of personal data by industry and government and a second covering data used by police and criminal justice authorities.

  • Digital AdvertisingThe Digital Advertising Alliance (DAA) unveiled new guidelines for the implementation of the DAA's AdChoices icon and ad marker in video ads, "DAA Ad Marker Implementation Guidelines for Video Ads." The DAA's initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats and players.

  • Active Media presents: A majority of emails today are opened on a mobile device, but many email marketers curiously still fail to optimize their campaigns according to a report by email marketing company GetResponse released Thursday.Active Media presents: A majority of emails today are opened on a mobile device, but many email marketers curiously still fail to optimize their campaigns according to a report by email marketing company GetResponse released Thursday.

  • Website Magazine's April 2016 issue is now available to view online. In addition to the feature article "Get Started with 'Net Testing," which addresses how any enterprise can increase revenue and deepen engagement through digital testing initiatives, readers will also discover expert guidance on conversion rate optimization, negative SEO, customer loyalty, and Google's new Accelerated Mobile Pages (AMP).Website Magazine's April 2016 issue is now available to view online. In addition to the feature article "Get Started with 'Net Testing," which addresses how any enterprise can increase revenue and deepen engagement through digital testing initiatives, readers will also discover expert guidance on conversion rate optimization, negative SEO, customer loyalty, and Google's new Accelerated Mobile Pages (AMP).

  • It appeared in the press, in the Active Media by Michael Wight. The CCO Magazine quotes, proposes to read: Google and YahooIt appeared in the press, in the Active Media by Michael Wight. The CCO Magazine quotes, proposes to read: Google and Yahoo.

     

     

     

  • digital pr awards 2015PR News is seeking nominations for its annual Digital PR Awards, honoring excellence in the digital communications sector. We'll showcase the top campaigns and individuals from the past year who set new benchmarks in efforts for website design, social media, SEO and much more.

     

     

  • Small businesses are less than satisfied with their IT service providers, according to a new study conducted by Clutch, a leading B2B research firm. Despite relatively poor ratings from SMBs, nearly 40% of surveyed firms say they plan to increase spending on IT services in 2016, further enhancing the opportunity for market leaders.Small businesses are less than satisfied with their IT service providers, according to a new study conducted by Clutch, a leading B2B research firm. Despite relatively poor ratings from SMBs, nearly 40% of surveyed firms say they plan to increase spending on IT services in 2016, further enhancing the opportunity for market leaders.