• Museum of PR Unveils Harold Burson Collection

    Harold Burson's passion for client service, insatiable curiosity, humility and rock solid values are why the Memphis native is a PR legend, said Pat Ford, ex-vice chairman of B-M,  at Museum of Public Relations event to honor the 98-year-old executive.The Museum of Public Relations presented: "Harold Burson's passion for client service, insatiable curiosity, humility and rock solid values are why the Memphis native is a PR legend, said Pat Ford, ex-vice chairman of B-M,  at Museum of Public Relations event to honor the 98-year-old executive."

  • National Summit on Strategic Communications in Washington, DC

    FOR THE NINTH CONSECUTIVE YEAR, top leaders in business, military and government communications, public relations, and public affairs will gather at the National Summit on Strategic Communications on May 7–8, 2018 in Washington, DC.FOR THE NINTH CONSECUTIVE YEAR, top leaders in business, military and government communications, public relations, and public affairs will gather at the National Summit on Strategic Communications on May 7–8, 2018 in Washington, DC.

  • New section of the eCCO Magazine: Mediation

     

    eCCO Magazine’s editorial team decided to create the Mediation Section.eCCO Magazine’s editorial team decided to create the Mediation Section.

  • Partnerships in the Public Interest

    The editor of eCCO Magazine would like to draw readers' attention to the article published by the Institute of Public Relations, written by Dr. Brooke W. McKeever, University of South Carolina, Dr. David Remund, Drake University: "Partnerships in the Public Interest: Best Practices for Building Successful Corporate-Nonprofit Relationships"The editor of eCCO Magazine would like to draw readers' attention to the article published by the Institute of Public Relations, written by Dr. Brooke W. McKeever, University of South Carolina, Dr. David Remund, Drake University: "Partnerships in the Public Interest: Best Practices for Building Successful Corporate-Nonprofit Relationships"

  • Platinum PR Awards

    PR News’ Platinum PR Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. The coveted awards set the industry benchmark for excellence across all areas of PR. All agencies, corporations, nonprofits/associations, vendors and government organizations worldwide are eligible to enter. Enter By: May 4, 2016PR News’ Platinum PR Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. The coveted awards set the industry benchmark for excellence across all areas of PR. All agencies, corporations, nonprofits/associations, vendors and government organizations worldwide are eligible to enter. Enter By: May 4, 2016 More details: please click here.

  • PR News Announces CSR & Nonprofit PR Awards Finalists

    PR News is thrilled to announce the finalists of its annual CSR and Nonprofit PR Awards, as well as the inaugural class of honorees for the Diversity in PR Awards. The finalists and honorees of these industry-known programs will be saluted at a Spring Awards Luncheon on March 15, 2016 from 12 to 2:30 p.m. at The National Press Club in Washington, D.C.PR News is thrilled to announce the finalists of its annual CSR and Nonprofit PR Awards, as well as the inaugural class of honorees for the Diversity in PR Awards. The finalists and honorees of these industry-known programs will be saluted at a Spring Awards Luncheon on March 15, 2016 from 12 to 2:30 p.m. at The National Press Club in Washington, D.C.

  • PR News Now Accepting Entries for the 2016 Top Places to Work in PR Awards

    PR News is seeking entries for its annual list of Top Places to Work in PR, an awards program that recognizes the best places to work in the PR and communications space. Organizations worldwide of all sizes and types are eligible to enter, and past winners include companies such as MasterCard, General Mills, Ruder Finn, United Nations Foundation, U.S. Green Building Council and more. The deadline to enter is Friday, June 3, 2016, and the late deadline for the program is June 10, 2016.PR News is seeking entries for its annual list of Top Places to Work in PR, an awards program that recognizes the best places to work in the PR and communications space. Organizations worldwide of all sizes and types are eligible to enter, and past winners include companies such as MasterCard, General Mills, Ruder Finn, United Nations Foundation, U.S. Green Building Council and more. The deadline to enter is Friday, June 3, 2016, and the late deadline for the program is June 10, 2016.

  • PR News' Social Media Summit

    prnews soc media conferencePR News Conferences published an invitation: PR News' Social Media Summit February 26, 2015 | Hyatt Regency Huntington Beach, CA 

     

     

  • PR News’ Crisis Management Guidebook

    The PR News published the Crisis Management Guidebook, Vol. 8The PR News published the Crisis Management Guidebook, Vol. 8

  • PR Training Academy Launched

    International author and PR entrepreneur Ellen Gunning was in Tallinn last month to launch the Public Relations Training Academy, a new, bespoke resource for PR practitioners worldwide.International author and PR entrepreneur Ellen Gunning was in Tallinn last month to launch the Public Relations Training Academy, a new, bespoke resource for PR practitioners worldwide.

  • PRCA launches Schools Outreach Programme

    The Public Relations and Communications Association (PRCA) announced a School Outreach Programme at its 50th-anniversary celebrations last night.The Public Relations and Communications Association (PRCA) announced a School Outreach Programme at its 50th-anniversary celebrations last night.

  • PRSA Anvil Award Entries Now Being Accepted

    The editor of eCCO Magazine would like to draw readers' attention to the information of the PRSA. Anvil Award Entries Now Being Accepted. Now that 2019 is in the books, it's time to take a fresh look at all of the year's outcomes and accomplishments and choose which ones are promising candidates for an Anvil Award. The Anvils, which symbolize the forging of public opinion, honor outstanding public relations programs and tactics.The editor of eCCO Magazine would like to draw readers' attention to the information of the PRSA. Anvil Award Entries Now Being Accepted. Now that 2019 is in the books, it's time to take a fresh look at all of the year's outcomes and accomplishments and choose which ones are promising candidates for an Anvil Award. The Anvils, which symbolize the forging of public opinion, honor outstanding public relations programs and tactics.

  • PRSA Builds a Framework for the Future of the Communication Industry

    The Public Relations Society of America (PRSA), the nation’s largest and foremost organization for public relations and communications, announced during its 2016 International Conference its new strategic plan, “Framework for the Future.” The new plan calls for greater focus on expanding membership, enhancing the Society’s professional development programs and providing thought leadership on key industry trends.The Public Relations Society of America (PRSA), the nation’s largest and foremost organization for public relations and communications, announced during its 2016 International Conference its new strategic plan, “Framework for the Future.” The new plan calls for greater focus on expanding membership, enhancing the Society’s professional development programs and providing thought leadership on key industry trends.

  • PRSA Code of Ethics

    PRSA Code of Ethics

    Ethical Guidance for Today’s Practitioner


    The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession’s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners.

    To help members navigate ethics principles and applications, the Society created, and continues to maintain, the PRSA Code of Ethics. Under the Code, widely regarded as the industry standard, members pledge to core values, principles and practice guidelines that define their professionalism and advance their success.

    Building Principles on Core Values

    The Code, created and maintained by the PRSA Board of Ethics and Professional Standards (BEPS), sets out principles and guidelines built on core values. Fundamental values like advocacy, honesty, loyalty, professional development and objectivity structure ethical practice and interaction with clients and the public.

    Translating values into principles of ethical practice, the Code advises professionals to:

    Protect and advance the free flow of accurate and truthful information.
    Foster informed decision making through open communication.
    Protect confidential and private information.
    Promote healthy and fair competition among professionals.
    Avoid conflicts of interest.
    Work to strengthen the public’s trust in the profession.
    Code guidelines, like tactics supporting strategies, zero in on putting value and principles into play for working professionals facing everyday tasks and challenges. Among them, professionals should:

    Be honest and accurate in all communications.
    Reveal sponsors for represented causes and interests.
    Act in the best interest of clients or employers.
    Disclose financial interests in a client’s organization.
    Safeguard the confidences and privacy rights of clients and employees.
    Follow ethical hiring practices to respect free and open competition.
    Avoid conflicts between personal and professional interests.
    Decline representation of clients requiring actions contrary to the Code.
    Accurately define what public relations activities can accomplish.
    Report all ethical violations to the appropriate authority.
    Addressing Practice Challenges
    Digging even deeper, BEPS takes on current practice issues and challenges in periodic Professional Standards Advisories (PSA's). Applying the Code to specific scenarios, BEPS has addressed practices including:

    Pay-for-play journalism.
    Anonymous Internet posting, “flogs” and viral marketing.
    Front groups.
    Disclosure of payment of expert commentators.
    Truth in wartime communications.
    Overstating charges or compensation for work performed.
    Offering a Professional Model
    In the Code preamble, PRSA asserts that “ethical practice is the most important obligation of a PRSA member.” While the Code covers members, PRSA maintains that all public relations professionals should look to it as a model of professional behavior. Additionally, PRSA regards the Code as a “model for other professions, organizations and professionals.”

    Resources for Your Benefit
    To make the topic of professional ethics accessible, understandable and practical, PRSA offers a host of resources — the PRSA Code of Ethics, Professional Standards Advisories, topical analyses and case studies. The Code is also available in Spanish for your convenience.

    Have an Ethical Dilemma?
    PRSA members seeking counsel on ethical matters are invited to confer with PRSA’s Board of Ethics and Professional Standards

     

    Source: Public Relations Society of America

  • PRSA’s 2019 International Conference

    The editor of the eCCO Magazine would like to call to the attention of the readers the fact that "today’s communication professionals need to be able to handle a plethora of projects so the more you know, the more prepared you’ll be" published the PRSA. The organizers of the PRSA Conference published: "At PRSA’s 2019 International Conference, Oct. 20-22 in the Marriott Marquis San Diego Marina Hotel, you’ll be able to delve into a compelling range of topics from experienced presenters. Here’s an exclusive preview of three more of the 100+ breakout sessions you’ll be able to select from."The editor of the eCCO Magazine would liktcall  to  the  attention of the readers the fact  that "today’s communication professionals need to be able to handle a plethora of projects so the more you know, the more prepared you’ll be" published the PRSA. The organizers of the PRSA Conference published: "At PRSA’s 2019 International ConferenceOct. 20-22 in the Marriott Marquis San Diego Marina Hotel, you’ll be able to delve into a compelling range of topics from experienced presenters. Here’s an exclusive preview of three more of the 100+ breakout sessions you’ll be able to select from."

  • Public Relations

    Public Relations

  • Public Relations

  • Public Relations

  • Public Relations - 2016 Agency Elite Awards

    PR News’ Agency Elite Awards showcases the top PR agencies setting benchmarks of excellence in all client efforts. This awards program is open to agencies worldwide of all sizes, including sole practitioners. The entry deadline is March 4, 2016 and winners along with honorable mentions will be recognized in fall 2016.PR News’ Agency Elite Awards showcases the top PR agencies setting benchmarks of excellence in all client efforts. This awards program is open to agencies worldwide of all sizes, including sole practitioners. The entry deadline is March 4, 2016 and winners along with honorable mentions will be recognized in fall 2016.

  • Reputation and Accountability in the Age of Algorithms

    Others wrote, eCCO Magazine quote and recommend reading it: The IPR Organizational Communication Research Center published Alexander Buhmann's article. The Reputation and Accountability in the Age of AlgorithmsOthers wrote, eCCO Magazine quote and recommend reading it: The IPR Organizational Communication Research Center published Alexander Buhmann's article. The Reputation and Accountability in the Age of Algorithms