Google Announces A Measurement Partners Program To Strengthen Metrics

ActiveMedia wrote: Google Announces A Measurement Partners Program To Strengthen Metrics

"Measurement. All marketers must face this challenge. Not only measure the impact of the message in search, display and video ads, but in a way that gives marketers confidence in the numbers.

Google is committed to helping marketers gain accurate and trustworthy measurements with solutions based on industry standards, like MRC."