What Does The Future Of The Corporate Communication Officer Role Look Like?

The IPR Research Letter recomended: What Does The Future Of The Corporate Communication Officer Role Look Like? The eCCO Magazin also recomend to read it. This research was originally published in The Holmes Report.The IPR Research Letter recommended: What Does The Future Of The Corporate Communication Officer Role Look Like? The eCCO Magazine also recommend reading it. This research was originally published in The Holmes Report.

A study by grad students at Nanyang Technological University in Singapore, followed by a roundtable discussion with industry leaders, explored the evolving role of corporate communication officers.

How is the corporate communication officer role changing? This is a complex, but critical question, given the impact of corporate reputation on organizational success across a range of sectors and industries.

While the need for sophisticated communication counsel has never been greater, the evolution of the corporate communications role is sometimes more difficult to fathom, given the pressures that have grown in tandem with this requirement. Corporate comms leaders may find their duties and budgets under threat from other C-suite execs (notably the CMO), while their departmental resources are further challenged and stretched — all while they are expected to adapt to a political, media and technological environment that has never appeared to change as quickly.

To better understand the future of the corporate communication officer role, the Holmes Report partnered with a new project led by the Wee Kim Wee School of Communication and Information at Singapore's Nanyang Technological University and supported by WE Communications. The findings make for fascinating reading, thanks to unique qualitative insight into the views of leading corporate comms professionals.

For more information, take a look at the Holmesreport.com.