Listening as the Driver of Public Relations Practice and Communications Strategy Within a Global Public Relations Agency

The editor of the eCCO Magazine would like to draw attention to a new study, which provided by the Public Relations Journal and sponsored by IPR and PRSA: Listening as the Driver of Public Relations Practice and Communications Strategy Within a Global Public Relations Agency  - Katie R. Place, Ph.D., Quinnipiac University The editor of the eCCO Magazine would like to draw attention to a new study, which provided by the Public Relations Journal and sponsored by IPR and PRSA: Listening as the Driver of Public Relations Practice and Communications Strategy Within a Global Public Relations Agency  - Katie R. Place, Ph.D., Quinnipiac University 

Even though scholars note listening as a key concern for communicators in the 21st century, society has traditionally placed little emphasis on effective listening and those who must effectively communicate on behalf of organizations hold little, if any, listening training or skill sets.

Using a case study approach, this research study features a content analysis of organizational documents and 22 structured interviews at a NYC agency to understand the functions and strategies of listening.

Read the full study here.

Source: IPR Research Letter