PR Training Academy Launched

International author and PR entrepreneur Ellen Gunning was in Tallinn last month to launch the Public Relations Training Academy, a new, bespoke resource for PR practitioners worldwide.International author and PR entrepreneur Ellen Gunning was in Tallinn last month to launch the Public Relations Training Academy, a new, bespoke resource for PR practitioners worldwide.

The PR Training Academy was created in response to global research which identified the need for a specific, bespoke, training platform for PR practitioners.

The new e-Learning resource provides bite-sized online courses, 24/7/365, by a combination of video, audio, and text. The European launch of the PR Training Academy was held on Thursday 12 September at the Irish Embassy in the Old Town in Tallinn. Hosted by Irish Ambassador, Her Excellency Frances Kiernan, the launch was attended by PR consultants, in-house practitioners, departmental communications operatives, industry representative bodies, and university lecturers.

The Academy is offering an initial 14 courses on with a guaranteed 6 new courses each quarter. Access is by annual membership. Speaking at the launch Ambassador Kiernan said “I am delighted to host this event for the PR Training Academy. Estonia is the “e” capital of Europe. This is undoubtedly the most appropriate location to launch this new platform”.

The Academy began commissioning independent research into the PR industry, through, in 2017. The research highlighted a global problem which PR practitioners were facing – 60% struggle to keep abreast of changes in communications and social media. “The industry is fast-paced, pressurised, and time poor. The investment of time and money, and the loss of earnings involved in attending training courses to upskill can no longer be justified, so PR people feel that they are really struggling to keep up to date with changes” said Gunning. They created a video to explain how pressure has increased on PR consultants over the years. 

The trend nowadays is for training, which is Just in Time, Just Enough and Just for Me. The PR Training Academy was created in response to a very real industry need for bite-sized courses, available 24/7/365, worldwide.

Ellen’s background is in public relations, having handled some of the largest PR campaigns in the country, before moving into PR education in 1992 when she formed the Irish Academy of Public Relations. Now the largest private provider of online PR education in Ireland, the Academy also licences the National and Kapodistrian University in Athens, Greece and Dorben Polytechnic in Abuja, Nigeria. It has a joint venture with Orient Planet, one of the largest PR consultancies in the Middle East, which created OP Academy with offices in Dubai.



Editors Notes:

The Irish Academy of Public Relations ( was formed in 1992 and provides training in public relations, journalism, event management, radio and television skills to a worldwide audience.

Ellen Gunning is the author of the core text on Public Relations – Public Relations a practical approach. Now in its third edition, the text was published by Macmillan Higher Education International in London in October 2018. This is the first international text on PR and Ellen
has been invited to speak at conferences all over the world. She regularly guest lectures university students and was with the PR students at Tallinn University on Wednesday 11 September before the launch.

Research by was conducted on five occasions to a global PR market: October 2017, June 2018, October 2018, January 2019 and May 2019.
The PR Training Academy ( is a global resource for PR practitioners headquartered in Dublin, Ireland. The European launch in Tallinn, Estonia, will be followed by an Australian launch in Sydney in October 2019 and an American launch in Chicago in November 2019.

The PR Training Academy is an annual subscription model. The normal price per year is €820, but, as a special introductory offer, a year’s subscription will be available for €575 until the end of September.

Source: The PR Training Academy