4th Annual USC Annenberg Relevance Report

The IPR Research Letter published: 4th Annual USC Annenberg Relevance Report Identifies Emerging Issues and Forecasts Topics for Public Relations Professionals University of Southern California, School for Communication and JournalismThe IPR Research Letter published: 4th Annual USC Annenberg Relevance Report Identifies Emerging Issues and Forecasts Topics for Public Relations Professionals University of Southern California, School for Communication and Journalism

The annual Relevance Report from the USC Center for Public Relations identifies emerging issues and forecasts topics and trends impacting society, business, and communications in the coming year. The book features contributions and essays from public relations industry leaders, USC academics, and graduate students on a broad range of topics including media, communication, artificial intelligence, homelessness, technology, marketing, and society.

Additionally, USC Center for PR partnered with the Institute for Public Relations and GOLIN to survey 1,000 Americans in August about which products, brands and people will be MOST relevant to them in 2020. 

About the Relevance Report

The IPR Research Letter published: 4th Annual USC Annenberg Relevance Report Identifies Emerging Issues and Forecasts Topics for Public Relations Professionals University of Southern California, School for Communication and JournalismThe annual Relevance Report from the USC Center for Public Relations identifies emerging issues and forecasts topics and trends impacting society, business, and communications in the coming year. The book features contributions from public relations industry leaders, and USC academics and graduate students. The essays in the 2020 Relevance Report are brief, insightful, and cover a broad range of topics including media, communication, artificial intelligence, homelessness, technology, marketing, and society. It is designed to give those studying and working in public relations a preview of what the coming year holds for the PR industry, society and people’s careers. Authors include communication leaders from LinkedIn, The Kroger Co., Clif Bar, and Google, and PR agency leaders from Golin, WE Communications, Weber Shandwick, and more. All are advisory board members of the USC Center for Public Relations.

Read more to download the report and learn about the results of the survey, shared throughout the publication.

 

Source: IPR  /  USC Center for Public Relations