Edelman Trust Barometer Special Report

The editor of eCCO Magazine would like to draw readers' attention to the study made by Edelman and published by the IPR Research letter: Edelman Trust Barometer Special Report: Brand Trust and the Coronavirus Pandemic The editor of eCCO Magazine would like to draw readers' attention to the study made by Edelman and published by the IPR Research letter: Edelman Trust Barometer Special Report: Brand Trust and the Coronavirus Pandemic 

 

 

Edelman Trust Barometer Special Report: Brand Trust and the Coronavirus Pandemic 

 
Edelman conducted a 12-market study on March 26, 2020 on the critical role brands are expected to play during the coronavirus pandemic. This study follows research conducted two weeks prior that focused on the role of the private sector during the pandemic.
 
Edelman interviewed 12,000 people in Brazil, Canada, China, France, Germany, India, Italy, Japan, South Africa, South Korea, the UK and U.S.
 
This data reveals the power and necessity of brands as well as their urgent need to act.
 
This Trust Barometer Special Report found:
 

 

Click here to download the full report

 

Source: Edelman / IPR Research Letter