Global PR Summit Iceland

The CCO Magazin would like to call the attention of the readers: Global PR Summit Iceland 9 - 10 June 2016 organizing by IPRA International Public relations Association.The CCO Magazin would like to call the attention of the readers: Global PR Summit Iceland 9 - 10 June 2016 organizing by IPRA International Public relations Association.

 

Agenda:

Global PR Summit Iceland


Day One, 9th June 2016

08.30  Registration And Morning Coffee

09.30  Chairman’s Opening Remarks

09.45   International Keynote Presentation:

             Evolving The Communications Function To Become A Strategic Resource For The  Businesss

             Bart De Vries, President, IPRA- International PR Association, Netherlands

10.15  The Art Of The Apology - Sorry Seems To Be The Hardest Word

             Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA

10.45  Forgivability: Why You Need It - How To Get It

           Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK

11.15  Interactive Discussion With Speakers And Delegates

11.45  Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI

            Noha Bashir, Social Media Director, CEEMEA, Visa, UAE

12.15  Communicating Visually in PR: The Importance Of Imagery In Moving From Verbal And  Written Messages To Visual Messages
 
           Jesse Ringham, Digital Communications Manager, Tate Museum

12.45  Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility
 
            Danny Whatmough, Head Of Digital, Weber Shandwick, UK

13.15  Interactive Discussion With Speakers And Delegates

13.45  Lunch For Speakers And Delegates

14.30  Regional Panel Discussion

15.00  Reserved Session For Sponsor

15.30  The Secret To Creating A World Class Event: The Eurovision Song Contest Case Study

            Sietse Bakker, Event Supervisor, Eurovision Song Contest, Netherlands
 
16.00  Interactive Discussion With Speakers And Delegates

16.30  End Of Day One

Global PR Summit Iceland
Day Two, 10th June 2016

09.00  Registration And Morning Coffee

10.00  Chairman’s Opening Remark

10.15  Social Media Crisis Management: 5 Tips To Save Your Brand

             Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC, UK

10.45  Managing Corporate Information Leaks: Practical Solutions For Dealing With Information Breaches
    
            Piers Schreiber, VP Public Affairs And Corporate Communications, Jumeirah Group, UAE

11.15  Interactive Discussion With The Speakers And Delegates

11.45  Networking And Refreshment Break

12.15  Reputation Management In The Healthcare Sector: Trends, Challenges And Opportunities

            Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca, UK

12.45  Developing Strong Partnerships To Boost The Effect Of Your PR Activities

            Andrew Widger, Senior Director, Media Relations, Pfizer, UK

13.15  Building A Bridge Across The Traditional Divide Between Internal And External Communications To Deliver Real Advantage To Your Business

            John Neilson, Director, Corporate Communications, Lockheed Martin, UK

13.45  Interactive Discussion With The Speakers And Delegates

14.15  Lunch For Speakers And Delegates

15.00  Crisis Simulation Session: Crisis In A Social Media World

Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback

Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC

17.30    End Of Global PR Summit Iceland

 

Source: The P World