Effective Crisis Communications: How to Manage the Message and Protect Your Brand

The PR News organize a Crisis Webinar for Communicators. Join PR News on February 18, where crisis management experts will share their experience and offer concrete steps to developing a crisis management plan.The PR News organize a Crisis Webinar for Communicators. Join PR News on February 18, where crisis management experts will share their experience and offer concrete steps to developing a crisis management plan.

 

The PR News wrote:

You will receive in-depth instruction on putting together a crisis team, running scenarios, dealing with media and affected customers and what it takes to recover lost ground once the storm has passed.

You'll discover how to:

    Monitor social channels for potentially damaging news and/or criticism
    Assemble an effective crisis management team

    Craft a core message that is communicated across all channels
    Create a crisis plan for dealing with the media

    Conduct a vulnerability audit to assess potential crisis scenarios

    Develop a list of appropriate spokespeople
    Ensure that internal and external communications are consistent

    Engage the media and address misinformation and negative commentary
    Track your crisis management efforts across different platforms
    Develop a communications strategy to rebuild your reputation and regain public trust

More details...