Five Strategies for Practicing Public Relations in Europe

The Editors of the CCO Magazine would like to call the attention of our readers an article: Five Strategies for Practicing Public Relations in Europe.The Editors of the CCO Magazine would like to call the attention of our readers an article: Five Strategies for Practicing Public Relations in Europe.

The articles published by the Institute for Public Relations, written by Kara Alaimo * .  This article is the fourth in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.”


Kara Alaimo wrote: "As part of the research for “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication,” my new book on how to practice public relations in countries and cultures around the world, I conducted interviews with senior communicators in 31 nations about best local practices. In my first blog for the Institute for Public Relations, I explained factors that practitioners should consider before adapting their campaigns for a new market, in my second blog I offered tips for practicing public relations in Latin America, and in my third blog I offered tips for practicing public relations in the Middle East and North Africa. In this post, I will focus on Europe.

Here are five tips for practicing public relations in Europe – one for each of the region’s cultural groups: ..."

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* Kara Alaimo, Ph.D., is a global PR consultant, assistant professor of public relations at Hofstra University, and a former communicator at the U.N. and in the Obama administration.  

Source: IPR