PRSA Builds a Framework for the Future of the Communication Industry

The Public Relations Society of America (PRSA), the nation’s largest and foremost organization for public relations and communications, announced during its 2016 International Conference its new strategic plan, “Framework for the Future.” The new plan calls for greater focus on expanding membership, enhancing the Society’s professional development programs and providing thought leadership on key industry trends.The Public Relations Society of America (PRSA), the nation’s largest and foremost organization for public relations and communications, announced during its 2016 International Conference its new strategic plan, “Framework for the Future.” The new plan calls for greater focus on expanding membership, enhancing the Society’s professional development programs and providing thought leadership on key industry trends.

 Framework for the Future

“PRSA is changing in an energetic, innovative way and this strategic plan captures that shift. Our members will be better, smarter and more connected through every stage of their career,” said Jane Dvorak, APR, Fellow PRSA, chair of the Society for 2017. “This is an exciting time for the Society as it looks at new ways to provide quality programming, networking opportunities and valued tools for our members.”

Following an in-depth review of best practices for association management and based on data gleaned from a myriad of internal and external resources, PRSA’s leadership team identified three areas that will give the Society and its members the focus, direction and opportunity to thrive. Focused on a “Framework for the Future,” PRSA’s plan is driven by creating a more dynamic infrastructure so the Society can better position members for success by:

Expanding membership: PRSA is dedicated to attracting professionals with diverse backgrounds and experiences; to do so, the Society will establish partnerships with multi-disciplinary organizations to provide “cross training,” among organizations. A key focus area over the next three years will be to help PRSSA Members enter the workplace through our new professionals section.

Providing Enriching Professional Growth Opportunities: Professional Development is among PRSA’s core strengths and the Society will continue to diversify its training programs to include broader based topics like finance, supervisor skills and technology. The Society will also work more closely with Chapters, Districts and Sections to expand current programming and broadening access and distribution.

Being a Thought Leader: PRSA will partner with other organizations and commission proprietary studies to provide fresh, innovative perspectives on issues and trends relating to the public relations profession.

“As the role of the communication professional continues to evolve, we are confident that this plan will allow us to adapt to leverage the expertise of our membership, anticipate future trends, and support our members at every stage of their career, so they can contribute to the success and ethical standards of their organization,” said Joseph Truncale, CEO of PRSA.

The full PRSA 2017-19 Strategic Plan can be read here.


About the Public Relations Society of America

PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.

Sorce: PRSA (Nov. 16, 2016)