Definitions of Public Relations

Definitions of Public Relations

 

Public Relations is the conscious organization of communication.

Public Relations is a management function.

The task of PR is:

To achieve mutual understanding and to establish beneficial relationship, between the organisation and its publics and environment, through two-way communication.

(CERP - European Public Relations Definition - adopted by CERP's General Assembly Meeting in Berlin 14th October 2001. The author of this recommendation: Thomas Barat.)